Augmented Reality: Now in Aisle Seven

As I hinted in Augmented Reality 101, our interactions with media, text, and mobile devices will soon include a new layer: Augmented Reality. Little did I realize that my 7 year old would be the first to bring it to the family's attention.

Mikey was trying to figure out how to connect a cereal box to our computer based on the instructions on the back of the Corn Pops cereal box. After visiting the It's Popnetic website, we produce the following tutorial:



And just in case you think it's just cereal boxes that are changing, consider what Alice for the iPad or Elements for the iPad has to say about the future of books:



Knowing that these changes are coming...
What do you think we should we do about it?

If you don't think it's your job to consider that question...
Whom do you expect to provide our answer?

Augmented Reality 101

Augmented Reality is a technology that promises to enhance our real world experience through the introduction of accessible layers of information. If it's new to you, consider this post and podcast as your introduction to AR.

Realtà Aumentata - Augmented Reality from soryn on Vimeo.

I recently had a conversation with Mathijs Gajentaan, CEO and Co-Founder of Winvolve, a Mobile Application and AR development company. Mathijs is currently organizing AR Toronto, an event that promises to showcase this emerging technology for the benefits of any interested community member. In our discussion, you'll hear reference to Esquire Magazine, an AR Architecture Book, advertising, and much more (links included below).





Learn more about Augmented Reality:
EyePly: AR and Sports
Adidas: The Sneaker as AR Device
Wired: 7 Best Augmented Reality Apps
Bruce Sterling: At the Dawn of the Augmented Reality Industry