You Are What You Search: Part 2

You may now be the results of someone else's search!

It's been many months now that I've had the benefit of social search embedded in my Google searches. Courtesy of a Firefox plugin, I'm used to seeing this:

Uploaded with plasq's Skitch!

Now, each of us will have access to breaking news and random information that the masses are posting to Twitter, Jaiku, Facebook, Identi.ca, and much as Google announces the roll-out of Real Time Search.



Will the personalized aspects of Google's search, allow me to specify the mining of tweets and posts from my Collaborative Learning Network?
Will anyone step in to archive today's zeitgeist?
How long will it be until marketers learn to manage this live search mechanism?